Arwen educates financial professionals on how to effectively tap into the women’s market and to transform their financial practice by serving women more effectively.
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LIFE stands for Leaders Inspiring Financial Empowerment. Arwen is educating financial professionals on how to market to women, how they can differentiate themselves from their competition and generate more qualified leads (therefore increasing the advisors’ overall success). She also leads companies in the financial education of their female employees, which produces to greater employee retention, healthier families, and overall company success.
For Financial professionals and the companies who support them
In this entertaining and enlightening 60-minute keynote, Arwen shares how she nearly destroyed her 17-year practice (and marriage) to fix a “lack of leads” problem. That crisis led to a major marketing shift towards the women’s market. Within two years of predominantly focusing on women, their firm doubled its revenue, added three advisors and profitability went from 29% to 45%. She arms financial professionals with the tools to begin accessing this underserved market, stabilizing their lead flow, and to secure their own financial future.
For women employees or female-focused organizations
In this story-infused, amusing and empowering 60-minute keynote, Arwen uses her own mistakes to help women understand their role in personal financial responsibility, the unique challenges they face, and educating them on the next steps to thrive and “handle it”!
One word, POWERFUL! Arwen has a way of engaging the crowd. Her heart felt story and passion will capture any audience.
National Speaker, Founder & Executive Director of Rock Paper Scissors Foundation
Arwen is a dynamic speaker who brings confidence, engagement, and positive energy into any room. She is passionate about serving women. She also loves encouraging women to dig deep inside of themselves to tap into their personal strength.
Founder of Northwest Cadence and Senior Vice President, Chief Growth Officer at MCA Connect
Arwen Becker is a one-of-a-kind thought leader on the real issues which affect women. Listening to Arwen, you will receive actionable advice, tips and hear relatable stories on how to become a better version of yourself, advance your career, increase your income, help you have more influence, and just have a better quality of life, both personally and professionally.
CEO of Females and Finance and Host of The F Word Podcast
When Arwen speaks, people listen. She speaks from her heart and gives advice from her head. You want to pay attention and be present so you don’t miss a word. Arwen understands what women need and that’s what makes her someone you want to hire!
iHeart Radio and Podcast Host of Selling in a Skirt and Bestselling author of Walking on the Glass Floor
Arwen is an incredible thought leader for women across the country, helping them achieve their greatest financial potential. When we wanted a woman to speak to our female clients, she was the top of our list! A true inspiration to all those fighting for their dreams to come true. She’s a powerhouse like no other!
COO of Guerra Financial Group
To watch Arwen hold the attention of hundreds of urban middle school girls was awesome! Most of our students are BIPOC (Black, Indigenous, People of Color) and to see how well she connected with them through her personal stories and challenges is just a testament and confirmation that we are not as different as we think.
Youth and Community Advocate for Tacoma School District, and Author of A View of Redemption
In 2000, Arwen was a 24-year-old divorced Zoology grad seeking a new job. That landed her into a fulfilling new career in personal financial planning. For more than 20 years, she has been the co-owner of Becker Retirement Group with her husband, Randy.
After meeting with thousands of women as a financial advisor, Arwen has taken a direct focus on changing the way women are financially educated by creating LIFE with Arwen, Inc. LIFE arms advisors with the proper tools and best practices to succeed in marketing to women, stretch their marketing dollars, and differentiate themselves from their competition.
Arwen speaks nationally, more than 40 times a year, is the author of She Handled It, So Can You!, is the host of the She Handled It! podcast, creator of the YouVersion Women & Money devotional, and is often featured as a guest expert on TD Ameritrade Network, Yahoo Finance, OAN and many others. She is a proud mom to three boys, and life-long athlete who loves to travel.