The movement has begun

Are you Ready?


Myth #1

“Women are a niche”



Women make up a greater percent of the US population than men1, yet I am always surprised when professionals comment about the great "niche" I serve when doing women's events. LIFE with Arwen is dedicated to the education of companies and financial professionals to see women first, not as a niche, so they can serve them in a way that is more productive.

LIFE's primary focus is to lead companies in the education and inspiration of their female employees, both in finances and life, and train financial professionals to more effectively reach women in their marketplace through public speaking and marketing. This leads to greater employee retention, healthier families and overall success and significant differentiation for the company and entrepreneur.



Women have a heart of service, but may appear “flaky” because they’re busy sacrificing 15% of their working years (verses 1.6% for men) caring for kids and/or their ailing parents2,3 (COVID effects are only increasing this disparity). They often struggle to make the time for financial education.

If part of a couple, they are often sidelined or totally derailed when they are widowed4,5, divorced6 or once again single, after decades of marriage.  Women three times more likely to fall below the poverty level than men in retirement, and with early education it is often preventable.

Myth #2

“Women are flaky”

Myth #3

“Women don’t have much money”



Women hold 52% of U.S. personal wealth and that number is only continuing to increase as the years move forward7. With an estimated 30 trillion dollars of wealth being transferred in the next 30 years, and 70% of that will go to women8LIFE with Arwen is dedicated to the leading and inspiring companies and professionals to get in front of this tidal wave -- to reach, educate and serve those millions of valuable women, their families and their financial legacy, thus creating more impactful, financially strong and socially responsible companies and financial professionals.

Are you ready to seize the
opportunity to change women’s lives?


Let’s change the world, one woman at a time, by serving her better!

How, in the sea of sameness, do you differentiate yourself as an financial professionals or company?

Research shows that there are 30 trillion dollars of untapped financial potential and 2/3 of that going to women over the next 30 years.

Financial Professionals WORKING WITH ME, WILL:

  • Learn how to easily add another marketing channel to differentiate yourself in the current marketplace (whether you are a new or seasoned presenter).
  • Learn how to instantly capture the attention of your audience, identify your three main points and deliver an impactful close that effortlessly obtains appointments at the end of the event.
  • Learn how Arwen generated 400+ first appointments in 2019 (in only two events a month), doubled the firm’s revenue in two years and increased referrals fourfold.
  • Learn appropriate self-care and accountability techniques through training of 91-day journal, to help avoid burnout and increase daily joy and success in all areas of your life
  • Learn event best practices, necessary data tracking for ROI and creation of 12-month marketing calendar.
  • Learn how to shift between a live events and webinars
  • Learn nuances of working with women, effective 1st and 2nd appointment and how to successfully ACAT on 2nd (whether in-person or virtual).


  • See your female employees educated and inspired to take financial responsibility for their lives; single or married.
  • See them better understand the benefits of using the company’s retirement plan, increase their contributions, thus creating greater employee retention.
  • See them empowered and encouraged to take better care of their own lives and overall health.
  • Be a company that shows your industry what being socially responsible looks like.
  • Attract better female talent and diversity to your company.

Amber Kelly

Wealth Advisor, Global Wealth Management, Fort Lauderdale, FL

“I booked 13 of 15 women for appointments tonight! That’s 86%! I got emotional when talking about providing hope to women. I wouldn’t have done it tonight without your coaching!”


Sue Hickey

Owner/Financial Adviser at Your Own Retirement
Cranberry Township, PA

“I cannot state enough how great this training was! I feel energized for my next set of seminars. It will surely help even the most seasoned presenter and those new to this will be totally amazed! This will transform those who are not sure about doing seminars. If you are not doing women events and want to learn from the most passionate person on the subject, or even if you are doing these events, this will be the training and guidance that sets you apart!”


Abby Havermann

Authenticity Enthusiast, Inspiration Seeker, Financial Consultant/Owner at Havermann Financial

"I reached out to Arwen, whose name I had heard several times at an event, and we hit it off instantly. Arwen was incredibly helpful in my beginning to put together a process to be able to reach and help more women with finances. Watching her seminar at a live event and processing it with her afterwards, enabled me to design my own. Arwen enlightened me on everything from how to obtain prospects, to qualifying calls to designing an engaging and effective presentation to setting appointments to sales process with appointments set. I was able to put on some very successful female finance events."


Cristina Acosta

Retirement Lifestyle Planner/Co-Owner of Money Wise

"Arwen Becker is forging a path in the financial services industry by providing women investors the education to make the best financial decisions for themselves and their families. As a professional colleague, I have seen Arwen's passion, drive & energy to share best practices with other females advisors to help them achieve similar success in their markets."


Karyn Damschen

Financial Advisor, Rincon Financial Group
Tuscon, AZ

“As a coach, mentor and friend, you are one of the best financial professionals I have worked with! Your LIFE training given me such a beautiful gift and I cannot adequately express how grateful I am. Your generosity has forever changed my life and through me I will continue to change many, many more lives. I am fired up and can't wait to craft my story and start our seminars! Thank you Arwen for being a voice for women and inspiring me every day!”

mary ahearn

Mary Ahearn, CFP®

Owner Rincon Financial Group
Tucson, AZ

“I have been in this business 40 years, at Merrill and EF Hutton in Manhattan, studied with Ed Slott for over 10 years…I have NEVER seen anyone do such a beautifully delivered seminar, engage an audience so warmly, and make it so much fun.  I have NEVER had any colleague share their expertise and insights so openly…You are a total inspiration. Thanks for an amazingly valuable couple of days.”

LIFE with Arwen AE pilot (83)

Lindsey James-West, CFP®

Financial Adviser/Owner

“I loved the blend between a focus on actionable skills we could walk away with, along with the mental game strengtheners in terms of where your values lie and self-care.  We’ve been doing women’s seminars for a few years but I changed up a few things in our presentation based on what I learned with you in January and OMG what a difference a few tweaks can make. Closed 80% of the room and everyone was riveted. Thank you so much for sharing your knowledge and expertise!  What a gift this event has been…it will continue to pay dividends.” 

About Arwen Becker


Arwen Becker is a Financial Adviser, National Speaker, Author, Host of the She Handled It! Podcast and Co-Owner (alongside her husband, Randy) of Becker Retirement Group in Bellevue, Washington. She has spent more than 20 years in the financial industry.

Over the years, she has discovered a very common thread, women are experts at “handling it” when life gets messy. When things go sideways, women sacrifice time, energy, and money to handle it, often to their own detriment. Financial education often takes a back seat since women are busy doing things that truly matter, caring for people they love. This led her to write her first solo book, She Handled It, So Can You! An Inspiring and Empowering Financial Guide for Women.

After speaking with thousands of ladies over the years, she has made it her mission to help connect with women in her community who aren’t getting the attention and help they need and truly deserve.

Additionally, Arwen has taken a direct focus on changing the way women are served by industry leaders by launching her training organization, LIFE with Arwen. LIFE (Leaders Inspiring Female Empowerment) is devoted to leading companies and financial professionals to reach, inspire, and impact the women they employ or serve in the area of life and money, and to better understand how women learn differently. Arwen walks through money and life issues facing women today, lessons that are simple and executable in every stage of their financial journey…truly taking the conversation of money from the head to the heart…thus changing the world one woman at a time!