The Female Market Is NOT A Niche – with Arwen Becker

So, you think you know how to market to women? It takes more than designing a pink invitation and sticking some flowers on it to get women to trust you with their financial concerns.

That’s the word from Arwen Becker, who built a very successful advisory practice focused on helping women answer their top financial question: “Am I going to be OK?” Arwen believes the old ways of trying to reach women aren’t working, and that women need advisors who will help them overcome their feelings of fear and shame around money.

Arwen’s first teacher was her mother, who raised two children in very difficult financial circumstances. The lessons in financial resiliency she learned from her mother and other women inspired her to write the book “She Handled It, So Can You!”…